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Customer Advertising Program - Terms and Conditions

Thank you for choosing to advertise on threewells.co which is a copyrighted work belonging to Ruby Green Inc. and its affiliates, subsidiaries, parent company, and other related companies.  These Advertising Program Terms and Conditions (“Terms”) are entered into by Ruby Green Inc. via its site at www.threewells.co(“Three Wells”) and the person or entity executing these Terms or that accepts these Terms electronically (“Customer”). These Terms govern Customer’s participation in Three Wells’ advertising programs and services (i) that are accessible through the account(s) created by Customer in connection with these Terms or (ii) that reference or are referenced by these Terms (collectively, “Programs”). In consideration of te foregoing, the parties agree as follows:

  1. Advertising Programs. Customer authorizes Three Wells and its affiliates to place Customer’s advertising materials, and related technology (collectively, “Ads” or “Creative”) on any content or property (each a “Property”) provided by Three Wells or its affiliates on behalf of itself or, as applicable, a third party (“Partner”). Customer is solely responsible for all: (i) Creative, (ii) Ad trafficking or targeting decisions (e.g., keywords, audience segments) (“Targets”), (iii) Properties to which Creative directs viewers (e.g., landing pages) along with the related URLs and redirects (“Destinations”) and (iv) services and products advertised on Destinations (collectively, “Services”). The Program is an advertising platform on which Customer authorizes Three Wells or its affiliates to use automated tools to format Ads. Three Wells and its affiliates may make available to Customer certain optional Program features to assist Customer with the selection and generation of Targets and Creative. Customer is not required to authorize use of these optional Targeting and Creative features and, as applicable, may opt-in to or opt-out of usage of these features, but if Customer uses these features then Customer will be solely responsible for the Targets and Creative. Three Wells or Partners may reject or remove a specific Ad or Target at any time for any reason. For example an Ad or Target may be rejected or removed by Three Wells if it violates the Policies or if Three Wells believes the Ad or Target would expose Three Wells or a Partner to liability. Three Wells and its affiliates may modify or cancel Programs at any time. Customer acknowledges that Three Wells or its affiliates may participate in Program auctions in support of its own services and products. Some Program features are identified as “Beta,” “Ad Experiment,” or as otherwise unsupported or confidential (collectively, “Beta Features”). Customer may not disclose any information from Beta Features or the terms or existence of any non-public Beta Features.
  2. Advertising Policies. Customer is solely responsible for its use of the Programs (e.g., access to and use of Program accounts and safeguarding usernames and passwords) (“Use”). Program Use is subject to applicable Three Wells policies available here and all applicable Partner policies made available by Three Wells to Customer (in each case, as modified from time to time, “Policies”). Some frequently asked Policy questions are answered by the following Policies: the Three Wells Privacy Policy; the Advertising Cookies Policy available here. In connection with the Program, Three Wells will comply with the Three Wells Privacy Policy. Customer authorizes Three Wells or its affiliates to modify Ads as described in Policies. Customer will not, and will not authorize any third party to, (i) generate automated, fraudulent or otherwise invalid impressions, inquiries, clicks or conversions, (ii) conceal conversions for Programs where they are required to be disclosed or (iii) use any automated means or form of scraping or data extraction to access, query or otherwise collect Three Wells advertising related information from any Property except as expressly permitted by Three Wells. Customer will direct communications regarding Ads on Partner Properties under these Terms only to Three Wells.
  3. Advertisement Serving. (a) Customer will not provide Ads containing malware, spyware or any other malicious code or knowingly breach or circumvent any Program security measure. (b) Customer may utilize an Ad server solely for serving or tracking Ads under Programs that permit third party Ad serving and only if the Ad server has been authorized by Three Wells to participate in the Program. Three Wells will implement Customer’s Ad server tags so that they are functional when possible. (c) For online display Ad impressions billed on a CPM basis (“Display Ads”), if Three Wells’ impression count (“IC”) for a Program is higher than Customer’s third party Ad server (“3PAS”) IC by more than 10% over the invoice period, Customer will facilitate reconciliation efforts between Three Wells and 3PAS. If this discrepancy is not resolved, Customer must make a claim within 60 days after the invoice date (“Claim Period”). If Three Wells determines that the claim is valid then, subject to Section 8(b), (i) Three Wells will issue to Customer advertising credits equal to (90% of Three Wells IC – 3PAS IC) multiplied by Three Wells-reported campaign average CPM over the invoice period which must be used by Customer within 60 days of issuance of the credits (“Use By Date”)and (ii) Three Wells may suspend Customer’s permission to utilize that 3PAS provider and the effectiveness of the discrepancy resolution provisions of this Section for that 3PAS provider. Metrics from 3PAS whose Ad server tags are provided to Three Wells will be used in the foregoing discrepancy resolution calculations. Three Wells may require that discrepancy records be provided directly by 3PAS to Three Wells. Customer will not be credited for discrepancies caused by 3PAS’ inability to serve Ads.
  4. Native Ads. (a) Customer may utilize tracking tags under Programs that permit third-party tracking and only if the service has been authorized by Three Wells to participate in the Program. Three Wells will implement Customer’s tracking tags so that they are functional when possible. (b) For native ads billed on an impression basis (“Native Ads”), if Three Wells’ impression count (“IC”) for a Program/Campaign is higher than Customer’s third-party tracking (“3PT”) IC by more than 10% over the invoice period, Customer will facilitate reconciliation efforts between Three Wells and 3PT. If this discrepancy is not resolved, Customer must make a claim within 60 days after the invoice date (“Claim Period”). If Three Wells determines that the claim is valid then, subject to Section 8(b), (i) Three Wells will issue to Customer advertising credits equal to 90% of Three Wells IC – 3PT IC which must be used by Customer within 60 days of issuance of the credits (“Use By Date”) and (ii) Three Wells may suspend Customer’s permission to utilize that 3PT provider and the effectiveness of the discrepancy resolution provisions of this Section for that 3PT provider. Metrics from 3PT whose tracking tags are provided to Three Wells will be used in the foregoing discrepancy resolution calculations. Three Wells may require that discrepancy records be provided directly by 3PT to Three Wells. Customer will not be credited for discrepancies caused by 3PT’s inability to properly track.

5. Native Formats. Native advertising must be prominently and clearly labeled so that it is easily distinguished from editorial content. A reasonable consumer should be able to distinguish between what is a paid native advertising unit vs. what is publisher editorial content.

Native advertising has been defined as content that bears a similarity to the news, feature articles, product reviews, entertainment and other material that surrounds it online. At Three Wells, premium native advertising forms include custom articles, videos, listicles, quizzes, infographics, and photo galleries that are created specifically for an advertiser or under a sponsorship agreement with an advertiser. Many other forms of advertising are also considered “native,” including in-feed ad units; paid search ads; promoted listings; and recommendation widgets.

Native advertising must comply with the FTC guidance, Native Advertising: A Guide for Business. Note our sites’ editorial policies may require native advertising labeling that goes beyond the FTC guidelines.

All native advertising must be approved by the Three Wells Ad Policy team. Three Wells is not responsible for the accuracy, claims or copyright of content provided by advertiser.

  1. Advertisement Cancellation. Unless a Policy, the Program user interface or an agreement referencing these Terms (an “IO”) provides otherwise, either party may cancel any Ad at any time before the earlier of Ad auction or placement, but if Customer cancels an Ad after a commitment date provided by Three Wells (e.g., a reservation-based campaign), then Customer is responsible for any cancellation fees communicated by Three Wells to Customer (if any) and the Ad may still be published. Cancelled Ads will generally cease serving within 12 business hours or as described in a Policy or IO, and Customer remains obligated to pay all charges resulting from served Ads (e.g., fees based on conversion). Customer must effect cancellation of Ads (i) online through Customer’s account if the functionality is available, (ii) if this functionality is not available, with notice to Three Wells via email to Customer’s account representative or (iii) if Customer does not have an account representative, with notice to Three Wells via email to [email protected] (collectively, the “Ad Cancellation Process”). Customer will not be relieved of any payment obligations for Creative not submitted or submitted by Customer after the due date provided by Three Wells. Three Wells will not be bound by a Customer provided IO.
  2. Customer Representations and Warranties. Customer represents and warrants that (a) it holds, and hereby grants Three Wells, its affiliates and Partners, the rights in Creative, Destinations and Targets for Three Wells, its affiliates and Partners to operate the Programs and (b) all information and authorizations provided by Customer are complete, correct and current. Customer authorizes Three Wells and its affiliates to automate retrieval and analysis of Destinations for the purposes of the Programs. Customer warrants that it is authorized to act on behalf of, and has bound to these Terms, third parties, if any, for which Customer advertises in connection with these Terms (“Advertiser”). If for any reason Customer has not bound an Advertiser to these Terms, Customer will be liable for performing any obligation that the Advertiser would have if it had been bound to these Terms. Customer will provide Advertiser with reporting data as frequently as existing reporting from Customer to Advertiser, but no less than on a monthly basis, that discloses absolute dollars spent on Three Wells and performance (at a minimum cost, clicks and impressions of users on the account of that Advertiser) in a reasonably prominent location. Three Wells may, upon request of an Advertiser, share Advertiser-specific information with Advertiser. If Customer is using a Program on its own behalf to advertise and not on behalf of an Advertiser, for that use Customer will be deemed to be both Customer and Advertiser.
  3. Advertising Credits. For reservation-based Display Ads, Three Wells will deliver any agreed upon aggregate number of Display Ads by the end of the campaign. If Three Wells fails to do so, then subject to Section 8(b), any Customer disputing payment made to Three Wells for such Display Ads must make a claim during the Claim Period. If Three Wells confirms the accuracy of the claim, then Three Wells will not charge Customer for the undelivered Display Ads or, if Customer has already paid, at Three Wells’ reasonable discretion and subject to Section 8(b), Three Wells will provide for (i) advertising credits, which must be used by the Use By Date, (ii) later placement of the Display Ads in a comparable position or (iii) an extension of the term of the campaign. Three Wells cannot assure that any auction-based Ads will be delivered and therefore make-goods do not apply to auction-based Ads.
  4. Payment Terms. Customer will pay all charges incurred in connection with the Program, in immediately available funds or as otherwise approved by Three Wells, within a commercially reasonable time period specified by Three Wells (e.g., in the Program user interface or IO). Late payments bear interest at the rate of 1.5% per month (or the highest rate permitted by law, if less). Charges are exclusive of taxes. Customer will pay (i) all taxes and other government charges and (ii) reasonable expenses and attorneys’ fees Three Wells incurs in collecting late payments. Charges are solely based on Three Wells’ measurements for the Programs and the applicable billing metrics (e.g., clicks or impressions). Any portion of a charge not disputed in good faith must be paid in full. No party may offset any payment due under these Terms against any other payment to be made under these Terms. Three Wells may, in its sole discretion, extend, revise or revoke credit at any time. Three Wells is not obligated to deliver any Ads in excess of any credit limit. If Three Wells does not deliver Ads to the selected Targets, then subject to Section 8(b), Customer must make a claim for advertising credits within the Claim Period, after which Three Wells will issue the credits following claim validation which must be used by the Use By Date. Customer understands that third parties may generate impressions or clicks on Customer’s Ads for prohibited or improper purposes and that if this occurs, subject to Section 8(b), Customer must make a claim for advertising credits within the Claim Period, after which Three Wells will issue the credits following claim validation which must be used by the Use By Date. TO THE FULLEST EXTENT PERMITTED BY LAW, ADVERTISER AND CUSTOMER WAIVE ALL CLAIMS RELATING TO ANY PROGRAM CHARGES UNLESS A CLAIM IS MADE WITHIN THE CLAIM PERIOD.
  5. Disclaimers. (a) TO THE FULLEST EXTENT PERMITTED BY LAW AND SUBJECT TO 8(b) BELOW, EACH PARTY ON BEHALF OF ITSELF AND ITS AFFILIATES EXCLUDES ALL IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION FOR NON-INFRINGEMENT, SATISFACTORY QUALITY, MERCHANTABILITY AND FITNESS FOR ANY PURPOSE. TO THE FULLEST EXTENT PERMITTED BY LAW AND SUBJECT TO 8(b) BELOW, THE PROGRAMS AND THREE WELLS, ITS AFFILIATES, AND PARTNER PROPERTIES ARE PROVIDED “AS IS” AND AT CUSTOMER’S AND ADVERTISER’S OPTION AND RISK AND NONE OF THREE WELLS, ITS AFFILIATES OR THREE WELLS’ PARTNERS MAKE ANY GUARANTEE OR REPRESENTATION IN CONNECTION WITH THE PROGRAMS OR PROGRAM RESULTS. (b) CERTAIN LAWS OF THE JURISDICTION IN WHICH CUSTOMER RESIDE, SUCH AS THE AUSTRALIAN CONSUMER LAW, MAY CONFER RIGHTS AND REMEDIES AND IMPLY TERMS INTO THESE TERMS THAT CANNOT BE EXCLUDED. THOSE RIGHTS, REMEDIES, AND IMPLIED TERMS ARE NOT EXCLUDED BY THESE TERMS. TO THE EXTENT THAT THE RELEVANT LAWS PERMIT THREE WELLS TO LIMIT THEIR OPERATION, THREE WELLS’ LIABILITY UNDER THOSE LAWS WILL BE LIMITED AT ITS OPTION, TO THE SUPPLY OF THE SERVICES AGAIN, OR PAYMENT OF THE COST OF HAVING THE SERVICES SUPPLIED AGAIN.
  6. Limitations of Liability. EXCEPT FOR SECTION 10 AND CUSTOMER’S BREACHES OF SECTIONS 3(a), 12(d) OR THE LAST SENTENCE OF SECTION 1, TO THE FULLEST EXTENT PERMITTED BY LAW BUT ALWAYS SUBJECT TO SECTION 8(b): (a) NO PARTY OR ITS AFFILIATES MAY BE HELD LIABLE UNDER OR IN CONNECTION WITH THESE TERMS (WHETHER IN CONTRACT, TORT, INCLUDING, WITHOUT LIMITATION, NEGLIGENCE OR OTHERWISE) FOR ANY: (I) LOSS OF PROFIT; (II) LOSS OF ANTICIPATED SAVINGS: (III) LOSS OF BUSINESS OPPORTUNITY; (IV) LOSS OF OR CORRUPTION OF DATA; (V) LOSS OR DAMAGE RESULTING FROM THIRD PARTY CLAIMS; OR (VI) INDIRECT, SPECIAL OR CONSEQUENTIAL LOSSES; SUFFERED OR INCURRED BY THE OTHER PARTY (WHETHER OR NOT SUCH LOSSES WERE IN CONTEMPLATION OF THE PARTIES AT THE DATE THESE TERMS WERE ACCEPTED BY CUSTOMER); AND (b) SUBJECT TO SECTION 9(a) OTHER THAN CUSTOMER’S PAYMENT OBLIGATIONS UNDER THESE TERMS, EACH PARTY’S AGGREGATE LIABILITY TO THE OTHER FROM ANY GIVEN EVENT OR SERIES OF CONNECTED EVENTS UNDER OR IN CONNECTION WITH THESE TERMS, IS LIMITED TO THE GREATER OF: (I) THE AMOUNT PAYABLE TO Three Wells BY CUSTOMER UNDER THE TERMS IN THE TWO MONTHS IMMEDIATELY PRECEDING THE MONTH IN WHICH THE EVENT (OR FIRST IN A SERIES OF CONNECTED EVENTS) OCCURRED; AND (II)  U.S.$10,000.
  7. Indemnification. Customer will defend, indemnify and hold harmless Three Wells, its Partners, agents, affiliates, and licensors (each an “Indemnified Person”) from any third party claim or liability arising out of or related to Ads, Targets, Creative, Destinations, Services, Use and breach of these Terms by Customer, except in relation to each Indemnified Person, to the extent that the third party claim or liability arises as a direct result of: (a) that Indemnified Person’s negligence or misconduct; or (b) that Indemnified Person’s breach of the Terms. Partners are intended third party beneficiaries of this Section.
  8. Changes to Terms. Three Wells may make non-material changes to these Terms at any time without notice, but Three Wells will provide advance notice of any material changes to these Terms. The changes to the Terms will not apply retroactively and will become effective no less than 7 days after notice. However, changes made for legal reasons may be effective immediately upon notice. Either party may terminate these Terms at any time with notice to the other party, but (i) campaigns not cancelled under Section 4 and new campaigns may be run and reserved and (ii) continued Program Use is, in each case subject to Three Wells’ then standard terms and conditions for the Program. Three Wells may suspend Customer’s ability to participate in the Programs at any time, for example, in the event of payment issues, suspected or actual violations of the Policies or these Terms or for legal reasons. In all cases, the running of any Customer campaigns after termination is in Three Wells’ sole discretion.
  9. Additional Terms. (a) ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE PROGRAMS WILL BE GOVERNED BY THE LAWS OF THE UNITED STATES AND THE STATE OF CALIFORNIA, EXCLUDING CALIFORNIA’S CONFLICT OF LAWS RULES, AND WILL BE LITIGATED EXCLUSIVELY IN THE FEDERAL OR STATE COURTS OF LOS ANGELES COUNTY, CALIFORNIA, U.S.A.; THE PARTIES CONSENT TO PERSONAL JURISDICTION IN THOSE COURTS. (b) Nothing in these Terms will limit a party’s ability to seek equitable relief. (c) These Terms are the parties’ entire agreement relating to its subject and supersede any prior or contemporaneous agreements on that subject. (d) No party may make any public statement regarding the relationship contemplated by these Terms (except when required by law). (e) All notices of termination or breach must be in writing and addressed to the other party’s Legal Department (or if it is not known if the other party has a Legal Department then to the other party’s primary contact). The email address for notices being sent to Three Wells’ Legal Department is [email protected] All other notices must be in writing and addressed to the other party’s primary contact. Notice will be treated as given on receipt, as verified by written or automated receipt or by electronic log (as applicable). These notice requirements do not apply to legal service of process, which is instead governed by applicable law. (f) Except for modifications to these Terms by Three Wells under Section 11, all amendments must be agreed to by both parties and expressly state that it is amending these Terms. Neither party will be treated as having waived any rights by not exercising (or delaying the exercise of) any rights under these Terms. If any provision of these Terms is found unenforceable, the balance of the Terms will remain in full force and effect. (g) Neither party may assign any part of these Terms without the written consent of the other party, except to an affiliate but only where (I) the assignee agrees in writing to be bound by these Terms, (II) the assigning party remains liable for obligations under these Terms if the assignee defaults on them, and (III) the assigning party has notified the other party of the assignment. Any other attempt to transfer or assign is void. (h) Except as expressly listed in Section 10, there are no third-party beneficiaries to these Terms. (i) These Terms do not create any agency, partnership or joint venture among the parties. (j) Sections 1 (last sentence only) and 7 to 12 will survive termination of these Terms. (k) Except for payment obligations, no party or its affiliates is liable for failure or delay in performance to the extent caused by circumstances beyond its reasonable control.

Effective March 2018

Ad Policies

Prohibited Content

Counterfeit products

Three Wells strictly prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Dangerous products or services

We want to help keep people safe both online and offline, so we do not allow the promotion of some products or services that cause damage, harm, and/or injury.

Examples of dangerous content: Weapons, ammunition, explosive materials and fireworks; instructions for making explosives or other harmful products; tobacco products

Enabling dishonest behavior

We value honesty and fairness, so we do not allow the promotion of products or services that are designed to enable dishonest behavior.

Examples of products or services that enable dishonest behavior: Hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services; misrepresentations including medical, wellness or otherwise

Inappropriate content

We value diversity and respect for others, and we strive to avoid offending users, so we do not allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence.

Examples of inappropriate or offensive content: bullying or intimidation of an individual or group, racial discrimination, hate group paraphernalia, graphic crime scene or accident images, cruelty to animals, murder, self-harm, extortion or blackmail, sale or trade of endangered species, ads using profane language.

Prohibited Practices

Abusing the site and ad network

We want ads across the Three Wells site and network to be useful, varied, relevant, and safe for users. We do not allow ads, content, or destinations that are malicious or attempt to trick or circumvent our ad review processes. We take this issue very seriously, so play fair.

Examples of abuse of the ad network: promoting content that contains malware; “cloaking” or using other techniques to hide the true destination that users are directed to; “arbitrage” or promoting destinations for the sole or primary purpose of showing ads; promoting “bridge” or “gateway” destinations that are solely designed to send users elsewhere; advertising with the sole or primary intent of gaining public social network endorsements from the user; “gaming” or manipulating settings in an attempt to circumvent our policy review systems.

Data collection and use

We want users to trust that information about them will be respected and handled with appropriate care. As such, our advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate security measures.

Examples of user information that should be handled with care: full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver’s license number; birth date or mother’s maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religion.

Examples of irresponsible data collection & use: obtaining credit card information over a non-secure server, promotions that claim to know a user’s sexual orientation or financial status, violations of our policies that apply to interest-based advertising and remarketing

Misrepresentation

We do not want users to feel misled by ads that we deliver, so we strive to be clear and honest, and provide the information that users need to make informed decisions. We do not allow ads or destinations that intend to deceive users by excluding relevant information or giving misleading information about products, services, or businesses.

Examples of misrepresentation: omitting or obscuring billing details such as how, what, and when users will be charged; omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties; failing to display tax or license numbers, contact information, or physical address where relevant; making offers that aren’t actually available; making misleading or unrealistic claims regarding weight loss or financial gain; collecting donations under false pretenses; “phishing” or falsely purporting to be a reputable company in order to get users to part with valuable personal or financial information.

Restricted Content

The policies below cover content that is sometimes legally or culturally sensitive. Online advertising can be a powerful way to reach customers, but in sensitive areas, we also work hard to avoid showing these ads when and where they might be inappropriate.

For that reason, we allow the promotion of the content below, but on a limited basis. These promotions may not show to every user in every location, and advertisers may need to meet additional requirements before their ads are eligible to run. Note that not all ad products, features, or networks are able to support this restricted content.

Adult content

Ads should respect user preferences and comply with legal regulations, so we do not allow certain kinds of adult content in ads and destinations. Some kinds of adult-oriented ads and destinations are allowed if they comply with the policies below and do not target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.

Examples of restricted adult content: strip clubs, erotic cinemas, sex toys, adult magazines, sexual enhancement products, matchmaking sites, models in sexualized poses

Alcohol

We abide by local alcohol laws and industry standards, so we do not allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol. Some types of alcohol-related ads are allowed if they meet the policies below, do not target minors, and target only countries that are explicitly allowed to show alcohol ads.

Examples of restricted alcoholic beverages: beer, wine, sake, spirits or hard alcohol, Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits

Copyrights

We abide by U.S. and international copyright laws and protect the rights of copyright holders, so we do not allow ads that include the unauthorized use of any copyrighted content.

Gambling and games

We support responsible gambling advertising and abide by local gambling laws and industry standards, so we do not allow certain kinds of gambling-related advertising. Gambling-related ads are allowed if they comply with the policies below and the advertiser has received the proper Three Wells certification. Gambling ads must target approved countries, have a landing page that displays information about responsible gambling, and never target minors. Check local regulations for the areas you want to target.

Examples of restricted gambling-related content: physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering “poker-for-fun” games; non-casino-based cash game sites.

Healthcare and medicines

We are dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content cannot be advertised at all, while others can only be advertised if the advertiser is certified with Three Wells and targets only approved states and/or counties. Check local regulations for the areas you want to target.

Political content

We do not accept political ads or promotions of any type except those that are supportive of the cannabis industry and its cause.

Examples of political content: promotion of political parties or candidates, political issue advocacy outside of the cannabis industry.

Financial services

We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and to protect users from harmful or deceitful practices. For the purposes of this policy, we consider financial products and services to be those related to the management and investment of money, including personalized advice.

When promoting financial services and products, you must comply with state and local regulations for any region that your ads target — for example, include specific disclosures required by local law.

Trademarks

There are multiple factors that determine when trademarks can be used in Three Wells ads. These policies apply only when a trademark owner has submitted a valid complaint to Three Wells.

Legal requirements

You’re always responsible for ensuring that you comply with all applicable laws and regulations, in addition to Three Wells’ advertising policies, for all of the locations where your ads are showing.

Other restricted businesses

When people click on your ads, we want to be sure that they won’t be exploited or deceived. We do not allow advertisers to promote untrustworthy business practices.

Editorial & Technical Requirements

We want to deliver ads that are engaging for users without being annoying or difficult to interact with, so we’ve developed editorial requirements to help keep your ads appealing to users. We’ve also specified technical requirements to help users and advertisers get the most out of the variety of ad formats we offer.

Editorial

In order to provide a quality user experience, Three Wells requires that all ads, extensions, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.

Examples of promotions that do not meet these editorial and professional requirements:

  •      overly generic ads that contain vague phrases such as “Buy products here”
  •      gimmicky use of words, numbers, letters, punctuation, or symbols such as ‘FR33’, ‘f-r-e-e’,  or ‘ON $ALE!’ (etc.)

Destination requirements

We want consumers to have a good experience when they click on an ad, so ad destinations must offer unique value to users and be functional, useful, and easy to navigate.

Examples of promotions that do not meet destination requirements:

  •      a display URL that does not accurately reflect the URL of the landing page, such as “Three Wells.co” taking users to “gmail.com”
  •      sites or apps that are under construction, parked domains, or are just not working
  •      sites that are not viewable in commonly used browsers
  •      sites that have disabled the browser’s back button

Technical requirements

To help us keep ads clear and functional, advertisers must meet our technical requirements.

Ad format requirements

In order to help you provide a quality user experience and deliver attractive, professional looking ads, we only allow promotions that comply with specific requirements for each ad. Review the format-specific requirements for all ad formats that you’re using.

Note: We do not allow non-family safe ads in image ads, video ads, and other non-text ad formats.

Examples of ad format requirements: character limits for the ad headline or body, image size requirements, file size limits, video length limits, aspect ratios

About our policies

Three Wells enables businesses of all sizes, from around the world, to promote a wide variety of products, services, applications, and websites on Three Wells and across our network. We want to help you reach existing and potential customers and audiences. However, to help create a safe and positive experience for users, we listen to their feedback and concerns about the types of ads they see. We also regularly review changes in online trends and practices, industry norms, and regulations. And finally, in crafting our policies, we also think about our values and culture as a company, as well as operational, technical, and business considerations. As a result, we have created a set of policies that apply to all promotions on the Three Wells Network.

Three Wells requires that advertisers comply with all applicable laws and regulations and the Three Wells policies described above. It’s important that you familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or egregious violations, we may stop you from advertising with us.

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